Trinity Ventures, a Menlo Park, Calif.-based venture capital firm, has invested $9 million into Bulletproof, the firm best known for butter-infused Bulletproof Coffee, which it says can help consumers lose weight and get smarter.
Trinity, which has invested heavily in technology and software ventures, is also well-known for investing early on in Starbucks.
Has Trinity Ventures Found Its Next Starbucks? $9 Million Investment In Bulletproof Says Yes
MENLO PARK, Calif. and LOS ANGELES, July 23, 2015 /PRNewswire/ — At a time when everyone from entrepreneurs to students to soccer moms is looking for ways to perform better in life, Bulletproof has raised $9 million from Trinity Ventures, an early Starbucks and Jamba Juice investor, in order to bring the benefits of the Bulletproof lifestyle to more people. Prominent Trinity VCs and biohackers Gus Tai and Dan Scholnick will join Bulletproof’s board of directors, reuniting them with Bulletproof founder and CEO, Dave Asprey — a former Trinity EIR.
“Picking the right investors was crucial. This was about finding people with passion who I could trust. With brands like PF Chang’s and Jamba Juice in the firm’s portfolio, Trinity’s experience in this space is unparalleled. Gus and Dan know what it takes to help Bulletproof become a brand for the ages, I’ve known them for years, and they are the guys I sought out as investment partners because they understand the benefits of a fully optimized mind and body. They walk the talk,” said Asprey.
Bulletproof products are designed to help everyday people easily improve their biochemistry so that their bodies and minds work effortlessly. In addition to its wildly popular coffee, supplements, foods, and technologies, Bulletproof unveiled its latest product today. FATwater(TM) is a patented nano-fusion of Bulletproof XCT Oil(TM) and purified water that provides a new kind of powerful hydration using clean-burning energy from quality fat. This announcement is the first of many designed to introduce Bulletproof on a bigger scale.
“Starbucks captured the devotion of a generation and became everyone’s home away from home because its brand was all about changing one’s environment and melting away stress, with its comfortable couches and rich coffee aroma,” said Tai. “Similarly, Bulletproof is about changing the inside world of your mind and body. We want to make that heightened state of mindfulness and performance accessible to millions of consumers.”
“On a personal level, Dave and I are both experimentalists. We share an affinity for trying new things in every aspect of our lives,” said Scholnick. “As an investor, no area is more fascinating, nor shows more promise, than the biohacking movement. Bulletproof is the clear leader, and Dave is a driven entrepreneur who will ensure the company’s enduring success. Plus, the coffee is awesome!”
To get Bulletproof, visit https://www.bulletproof.com or stop in to the Bulletproof Coffee cafe and store, opening soon at 3110 Main St. #116, Santa Monica, CA.
Founded by biohacker, bestselling author and Bulletproof Coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling book THE BULLETPROOF DIET, documentary feature film MOLDY, The Bulletproof Executive blog, and more: https://www.bulletproofexec.com
About Dave Asprey
Biohacker Dave Asprey is the founder of Bulletproof and creator of the widely popular Bulletproof Coffee. A Silicon Valley investor and technology entrepreneur who spent two decades and over $300,000 to hack his own biology, Asprey lost 100 pounds without counting calories or excessive exercise, used techniques to upgrade his brain by more than 20 IQ points, and lowered his biological age while learning to sleep more efficiently in less time. Asprey hosts the radio show and #1 ranked podcast, Bulletproof Radio, and is the author of the New York Times bestselling, THE BULLETPROOF DIET. Asprey’s flagship Bulletproof Coffee café and store will be located in Santa Monica, California. In June 2015, he released the documentary feature MOLDY through his Bulletproof Films.